The search for the long term missing fades over time. In Australia, 100 people go missing every day. Many remain missing and their cases go cold when the police and media move on. So we replaced the vital statistics on boring missing persons posters with stunning works of art and a story about them as individuals, to reignite the search. The campaign for MPAN (Missing Person’s Advocacy Network) Australia launched with a story about Tej Chitnis who went missing on April 27th 2016. More missing Australians are being made Unmissable at theunmissables.com.au where families of the missing are teamed up with more writers and artists. If we get just one new lead from this, the thousands of hours of work will be all worth while.